ABOUT
OUR MISSION
TO BE YOUR TRUSTED FULL-TIME MECHANIC
We all know automobiles are complex machines. These machines contain many systems that can have issues at any time. At TRUE Automotive, our mission is to be your trusted full-time mechanic and make your service experience as easy and as pain-free as possible. Our company is dedicated to building trusting relationships and educating our customers.
We always seek feedback on how we’re doing and love to hear how we can improve so we can continue to exceed expectations.
Our goal is a long-term relationship based on trust with all of our customers. The key to any successful relationship — whether business or personal — is great communication.
OUR MISSION
TRUE HUMBLE BEGINNINGS
Providing Auto Repair And Maintenance For Gwinnett And Cobb County
Many businesses are started when the founders are experiencing hardship. TRUE Automotive is no different. It all began when Dave Markert’s engine failed on his first 1998 BMW 328i while attending Clemson University. He couldn’t afford the repairs so he learned how to fix the vehicle himself and quickly began learning how to perform other BMW repairs. Around this same time, Rob also began working on customer vehicles to help fuel his passion for motorsports in the BMW community. Rob would meet people every time he got gas and would pass out homemade business cards offering to help with their cars. Word of mouth quickly spread about their attention to detail and exceptional customer service.
Rob and Dave met on internet forums, before Facebook, where they exchanged used BMW parts, some of which Dave still has to this day. After they both graduated college they moved back to Atlanta and began to work together full time. Dave and Rob formed their “official partnership” via a handwritten piece of paper and Markert Motor Works was established. In 2019, MMW became TRUE Automotive. This name change was to better embody their vision of the direction they wish to help steer the automotive repair industry as a whole as their company began expanding into more locations across metro Atlanta. These are TRUE beginnings.
MEET THE FOUNDER & PARTNER
Business Owner
DAVE MARKERT
Dave Markert founded TRUE Automotive while completing his Undergraduate Degree in Industrial Engineering at Clemson University. He attended high school at Greater Atlanta Christian School and also received his Eagle Scout Rank from the Boy Scouts of America in 2005. His persistence for growth, learning, and engineering behind building and servicing cars shows with TRUE Automotive quality. He currently resides with his wife Laura, a 3rd Grade teacher, in Snellville, GA.
