Many businesses are started when the founders are experiencing hardship. TRUE Automotive is no different. It all began when Dave Markert’s engine failed on his first 1998 BMW 328i while attending Clemson University. He couldn’t afford the repairs so he learned how to fix the vehicle himself and quickly began learning how to perform other BMW repairs. Around this same time, Rob also began working on customer vehicles to help fuel his passion for motorsports in the BMW community. Rob would meet people every time he got gas and would pass out homemade business cards offering to help with their cars. Word of mouth quickly spread about their attention to detail and exceptional customer service.

Rob and Dave met on internet forums, before Facebook, where they exchanged used BMW parts, some of which Dave still has to this day. After they both graduated college they moved back to Atlanta and began to work together full time. Dave and Rob formed their “official partnership” via a handwritten piece of paper and Markert Motor Works was established. In 2019, MMW became TRUE Automotive. This name change was to better embody their vision of the direction they wish to help steer the automotive repair industry as a whole as their company began expanding into more locations across metro Atlanta. These are TRUE beginnings.